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Loddon Shire Council is developing a new place brand that authentically represents our region to attract investment and new residents.
The place brand will serve as a unifying identity that:
Supports economic development and population growth
Facilitates investment and external funding opportunities
Builds community pride across diverse townships (Boort, Pyramid Hill, Wedderburn, Inglewood, Tarnagulla, Newbridge and all surrounding districts and communities)
Increases tourism visitation and awareness
Provides a cohesive narrative for regional advocacy and government relations
Where we are now?
We have completed:
Strategic analysis of Loddon's economic and social context
A community listening tour across the shire in 2025
Initial stakeholder consultation with residents, business owners, and community leaders
Development of strategic positioning and initial creative concepts
We are now at the design review stage, with two proposed creative directions that express the strategic platform.
Survey
We need your help testing which of the two proposed creative directions feels most true to Loddon.
This isn't a popularity contest - we want to know which positioning best captures what makes Loddon Shire special.
Your responses: Confidential and used only to inform brand development
Let's make sure Loddon's story is told right!
If you are unable to complete an online survey but would like to provide feedback to the Place Brand project team, please call the Economic Development Department at Loddon Shire Council on (03) 5494 1200.
Loddon Shire Council is developing a new place brand that authentically represents our region to attract investment and new residents.
The place brand will serve as a unifying identity that:
Supports economic development and population growth
Facilitates investment and external funding opportunities
Builds community pride across diverse townships (Boort, Pyramid Hill, Wedderburn, Inglewood, Tarnagulla, Newbridge and all surrounding districts and communities)
Increases tourism visitation and awareness
Provides a cohesive narrative for regional advocacy and government relations
Where we are now?
We have completed:
Strategic analysis of Loddon's economic and social context
A community listening tour across the shire in 2025
Initial stakeholder consultation with residents, business owners, and community leaders
Development of strategic positioning and initial creative concepts
We are now at the design review stage, with two proposed creative directions that express the strategic platform.
Survey
We need your help testing which of the two proposed creative directions feels most true to Loddon.
This isn't a popularity contest - we want to know which positioning best captures what makes Loddon Shire special.
Your responses: Confidential and used only to inform brand development
Let's make sure Loddon's story is told right!
If you are unable to complete an online survey but would like to provide feedback to the Place Brand project team, please call the Economic Development Department at Loddon Shire Council on (03) 5494 1200.
