Loddon Shire Tourism and Visitor Economy Strategy

The Loddon Shire Council is in the process of developing a Tourism and Visitor Economy Strategy to help guide the future direction of our Shire. As we look ahead to 2030 and the exciting possibilities for the Loddon Valley region, we warmly invite our tourism industry and general community to join us in shaping this important development.

This Visitor Economy Strategy will align with the upcoming Bendigo Region Destination Management Plan, including the Loddon Shire Local Area Action Plan, as well as the Loddon Shire Economic Development Strategy 2025-2029. Together, these plans will guide us in growing and strengthening our tourism and visitor economy, ensuring it benefits our community and preserves the unique character of our region.

The visitor economy includes all the tourism activities and services that welcome and support visitors, whether they are here for leisure or business. This ranges from transportation and accommodation to cultural and recreational experiences, all contributing to our local economy and social well-being.

Our region, with its friendly town centres and diverse cultural and natural attractions, has great potential as we look toward 2030 and beyond. Tourism is a key driver of economic growth for our area, and it is important that we build a visitor economy that is sustainable, resilient, and true to our community’s values and aspirations.

We invite you to share your thoughts and ideas about tourism in the Loddon Valley. We want to hear what you love about our region, what you think could be improved, and your vision for our future together. To achieve this, we invite you to participate and share your perspectives through the following ways.

Have Your Say

We invite you to come and talk tourism, and share your perspectives, expectations, and perceptions of tourism in the Loddon Valley by attending an in-person drop in consultation session.

Sessions will be delivered across the region to provide the opportunity for you to share insights on the strength of the local region, challenges to tourism, and prioritise opportunities for the future.

The sessions will be held:

Monday 26 August - Wedderburn Visitor Information Centre - 5:30 pm to 7 pm (register to attend here).

Tuesday 27 August - Boort Resource Centre - 5:30 pm to 7 pm. (register to attend here).

Wednesday 28 August - Inglewood Neighborhood House - 5:30 pm to 7 pm (register to attend here).

We invite you to share your valuable perspectives, expectations, and perceptions of tourism in the Loddon Valley via a short online survey. We want to know what you love about our region, what you think needs improvement, and what you envision for our future.

The survey will take approximately 5-10 minutes to complete, and your responses will be anonymous.

Please complete the survey by clicking here or the button below

Loddon Shire Council thanks you for your time and contribution as we work together to co-design our local area's future together.

If you have any questions about this project, please contact Bradd Worrell, Tourism and Marketing Coordinator for Loddon Shire Council at bworrell@loddon.vic.gov.au or on 0499 782 775.